About the Workshop
Defining a product strategy goes beyond defining the requirements. It is important to identify the business drivers, technology aspects and Human Centred Design components. Applying this pragmatic approach as part of our Devbridge methodology we are able to better understand the initial needs of our clients and propose products that will bring a positive impact to their business rather than be one more touchpoint.
Workshop Lead/s
Bruno Perez
Bruno is a Design Leader with over 20 years of experience. As a strong advocate of inclusive design, he adds this dimension to all the work he does.
He has worked within a broad range of industries, including automotive, financial services and retail. Prior to joining BCG, he spent time at Accenture, and in 2013, he became one of the first Fjordians in São Paulo, helping Fjord to grow an entirely new team from the ground up. I also spent 1 year building the Service & Experience Design capability within KPMG’s flagship Customer Practice team in London.
Now as part of the Devbridge Team he heads the product design capability for London.
